Maintain a Constant Presence and Be Consistent – you should have the same look and feel across your website and all your online interactions (social media, content, videos etc.).
Be Visible Online – create a ‘Google My Business’ account, add your business to Google Maps and submit your website (and sitemap) to Google Search Console, so you will get ranked.
Research Search Terms/Keywords and use them on your website. Use relevant keywords in meta-data (behind-the-scenes text) too.
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